Privacy Policy

Last Updated: March 2025

This Privacy Policy explains how UK Best Casino (“we”, “our”, or “us”) collects, processes, and protects your personal data when you visit our website or use our services. We are committed to safeguarding your privacy and ensuring that your personal data is processed in accordance with the UK General Data Protection Regulation (UK GDPR) and applicable data protection laws.

1. Information We Collect

Information You Provide to Us

  • Contact Information - such as your name and email address when you subscribe to our newsletter or contact us.
  • Communication Data - messages you send through contact forms or during customer service interactions.
  • Survey Responses - feedback and opinions provided via surveys or reviews.
  • Account Preferences - including your communication and subscription settings.

Information We Collect Automatically

  • Usage Data - pages visited, time spent on the site, navigation paths, and click behavior.
  • Device Information - IP address, browser type, operating system, and device identifiers.
  • Location Data - approximate geographic location derived from your IP address.
  • Analytics Data - user engagement metrics and website performance statistics.

Information from Third Parties

  • Social Media - publicly available data if you interact with us via social platforms.
  • Analytics Providers - aggregated data from services such as Google Analytics.
  • Security Services - data from fraud prevention and cybersecurity monitoring providers.

2. How We Use Your Information

Website Operations and Improvement

  • Operating and maintaining our website and services.
  • Analyzing usage patterns to enhance user experience.
  • Securing the website and preventing fraud.
  • Troubleshooting technical issues and optimizing performance.

Communication and Support

  • Sending newsletters and educational materials (with your consent).
  • Responding to your inquiries and offering support.
  • Notifying you about service updates and policy changes.
  • Conducting surveys and collecting feedback to improve our services.

Legal and Business Purposes

  • Complying with legal and regulatory obligations.
  • Protecting our legal rights and the rights of our users.
  • Performing internal business analysis and strategic planning.
  • Retaining records for compliance purposes.

3. Legal Basis for Processing

We process your personal data on the following legal grounds:

  • Consent - when you voluntarily subscribe or provide information.
  • Legitimate Interests - such as website analytics, business operations, and security.
  • Legal Obligation - to comply with relevant legal and regulatory requirements.
  • Contract Performance - to deliver services you have requested.

4. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information. However, we may share it in the following limited circumstances:

Service Providers

We collaborate with trusted third-party providers who support our operations, including:

  • Web Hosting - secure cloud infrastructure for hosting.
  • Analytics - website and user behavior analytics.
  • Email Services - communication and newsletter delivery.
  • Security - fraud detection and cybersecurity tools.

All service providers are bound by contractual obligations to safeguard your information and use it only for the intended purposes.

Legal Requirements

We may disclose personal data when legally required to:

  • Respond to court orders, subpoenas, or legal proceedings.
  • Cooperate with regulatory investigations.
  • Prevent illegal activity or protect our rights, users, or property.

Business Transfers

In the event of a merger, acquisition, or asset sale, your data may be transferred to the new entity, subject to the same privacy protections.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal data:

Technical Safeguards

  • Encryption - SSL/TLS protocols for secure data transmission.
  • Secure Storage - access-controlled servers with robust infrastructure.
  • Access Controls - role-based access and multi-factor authentication.
  • Regular Updates - timely application of patches and security updates.

Operational Security

  • Staff Training - privacy and security awareness programs.
  • Data Minimization - we only collect data necessary for service delivery.
  • Incident Response - protocols for identifying and responding to breaches.
  • Audits - periodic internal reviews and penetration testing.

6. Data Retention

We retain your personal information for only as long as necessary for the purposes outlined in this Policy:

  • Active Users - data retained during ongoing service use.
  • Inactive Users - data deleted after 3 years of inactivity.
  • Support Records - retained for 2 years.
  • Analytics Data - personal identifiers removed after 12 months.
  • Legal Requirements - some data may be retained longer if required by law.

7. Your Rights and Choices

Under UK GDPR, you have the following rights:

Access and Portability

  • Right of Access - request a copy of the data we hold about you.
  • Data Portability - receive your data in a machine-readable format.

Correction and Deletion

  • Right to Rectification - correct inaccurate or incomplete data.
  • Right to Erasure - request deletion of your data (subject to legal requirements).

Control and Objection

  • Right to Restrict Processing - limit how your data is used.
  • Right to Object - object to processing based on our legitimate interests.
  • Withdraw Consent - opt out of marketing communications at any time.

How to Exercise Your Rights

Contact us at:

  • Email: privacy@uk-best-casinos.com
  • Subject Line: “Data Protection Request”
  • Required Info: Your name, email address, and request details.

We will respond within one month and may require verification of your identity.

8. Cookies and Tracking

We use cookies and similar technologies to enhance your experience.

Essential Cookies

  • Necessary for basic functionality and security.
  • Enable session management, login, and fraud prevention.

Analytics Cookies

  • Help us understand how users interact with our website.
  • Examples include Google Analytics.

Preference Cookies

  • Store your language, display, and other preferences.
  • Enhance personalization.

Cookie Management

9. International Data Transfers

If personal data is transferred outside the UK, we ensure adequate protection through:

  • Adequacy Decisions - transfers only to countries with approved standards.
  • Standard Contractual Clauses (SCCs) - ensuring equivalent data protection.
  • Legitimate Business Needs - where necessary for service delivery.

10. Children’s Privacy

Our website is not directed at individuals under 18. We do not knowingly collect personal data from children. If we become aware of such collection, we will delete the data promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. You will be notified of material changes via:

  • Updates posted on this page.
  • Email notification to subscribers.
  • An updated “Last Revised” date.

12. Contact Information

If you have any questions or concerns about this Privacy Policy, please contact:

You may also contact the UK Information Commissioner’s Office (ICO) if you’re not satisfied with our response:

  • Website: ico.org.uk
  • Helpline: 0303 123 1113
  • Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

13. Additional Information

Marketing Communications

  • All marketing emails include unsubscribe options.
  • You can update preferences at any time.
  • We do not share your email with third parties for marketing.
  • Unsubscribe requests are processed within 24-48 hours.

Website Analytics

  • We use Google Analytics to analyze how users engage with our site. The data is anonymized and helps us enhance content and usability.
  • Opt-out: Install the Google Analytics Opt-out Add-on

Third-Party Links

  • Our website may link to third-party sites. We are not responsible for their privacy practices.
  • Please review their policies before sharing personal data.

Data Breach Notification

  • In the unlikely event of a data breach that risks your rights and freedoms, we will notify you within 72 hours, providing details of:
  • The nature of the breach
  • Potential consequences
  • Measures we have taken
  • Steps you can take to protect yourself